We were asked to create an identity for the Timber Staircase Association which included a stand alone icon that would act as an industry standard trademark for credible, quality assured, sustainable products.
We developed an icon with a strong positive visual appeal. It uses negative space to give the impression of 3 steps of a staircase or 3 ticks. The 3 steps of the staircase directly relate to the end product and the 3 ticks create a strong postivie icon synonomous with quality assurance and approval. The colour palette was derived from the colour spectrum of natural wood.