Newcastle upon Tyne
The Big White Dress Challenge is a 6 week fitness plan for brides-to-be. With the launch of this new product, theBarre were eager to create a promotion that was fun, memorable and approachable.
We maintained the black, white and red theme, the same font and the use of the 're' within the wording.
Then we developed an illustrative icon for the product
to lighten the look and feel.
The overall concept was based around a paper cut-out doll character and wedding dress.
The subtle humour and playful approach was recieved well, and theBarre lady, or Belle as she is now known has been used throughout all subsequent promotions. In fact, she has even gone on to have a Barre baby too!.