The Pheasant Inn is a beautiful, family run country Inn, located just outside of Kielder in Northumberland.

Project objectives

To develop a new identity for the Pheasant Inn, that would work across signage, interiors, printed marketing, website and social media.


Our clients were keen for the identity to look 'down to earth', relaxed and approachable. So, we developed a loose illustrative style to capture the essence of the natural countryside surroundings.

Throughout the identity we have combined watercolour with roughly sketched pencil and splashes of paint.


Alongside the new logo, Design Engine also developed the new website for The Pheasant Inn.


We worked hard to further build the identity of The Pheasant Inn through the look, feel and tone of the site.

Every element of the site was meticulously planned and we worked with our client to bring together images and text that had exactly the right tone to build the brand.


The site is fully content managed and has an integrated booking system.


Brand development

Logo design

Corporate stationery

Website design & build


Print marketing

Copy writing

Social media branding

Social media marketing

Email marketing


We'd love to hear from you or meet up for a chat about any future projects.

We've been told we 'do a mean cuppa and some pretty darn good biscuits too'.

0191 645 0474

Design Engine, 13 Leazes Park, Hexham, Northumberland, NE46 3AX


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