What we did:
We worked with Dave to pin point the areas that he felt were lacking in his current brand, as well as looking at target markets and future plans.
The main challenge to overcome was developing a brand that worked across the 3 very different sectors within his business (wedding, commercial and portrait photography).
Our solution was to chose a key colour for each specialism. Then we developed a logo, that was versatile enough to work in each colour to give a solid brand throughout.
Based around his signature, the logo has a very personal and approachable feel. We echoed this tone throughout his printed and online marketing to develop a solid
brand for Dave Charnley Photography.